As a professional home stager, I hear this question from time to time… "Why should I stage my home to sell?"
"Why would I put work into a house I plan to leave?"
To best answer this question, I want you to think about just how visual our world really is. Let’s face it; we all take notice of how things look. We can’t help it. It’s part of our nature. This makes presentation very powerful because it influences the choices we make everyday. Whether it’s our clothes, cars or even our significant others… looks were most likely part of what drew us to them in the first place. I’ve noticed this about myself even when I’m at the grocery store. As I walk down the aisles comparing one item to another, I find myself time and time again drawn to products in nice eye-pleasing packages. That’s exactly why those nice looking packages were created. To get me to notice them, desire them, and of course buy them. Companies invest millions of dollars in creating just the right look for their product packaging. Believe me, their money is well spent. One look at my stuffed shopping cart proves that their investment works! These companies understand that the right overall look and feel will not only get their products noticed, but also build desire for them too… “I like what I see, so I want what I see!”
Now imagine this whole presentation scenario in terms of selling a house. It becomes clear that home staging is basically product packaging for real estate. Your house is the “product” and staging is the valuable investment in proper “packaging”. A home that is staged properly has the look and feel of a great place to live. It’s all about building desire for your home, and just like the packaging in the grocery store, Staging Works!
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