Recently I was approached by my local library about presenting a community program on the topic of home staging. As a professional in the staging industry, I feel very strongly about educating the public on the importance of staging, so of course I was more than happy to sign on for the job.
To best convey my staging message, I put together a visual presentation which contained key points on what home staging is, why it’s important, and some of my before and after project photos. On the evening of the presentation I arrived at my “classroom” early. I wanted to get the laptop and projector up and running and also spend some time with the librarian who coordinated the program. Needless to say we had little time to visit because according to my host, people started showing up for my presentation unusually early. By the time my program started the room was full and ready to go. Many people brought notebooks with them and intently jotted down the key points I shared. As my before and after photos started to appear on the screen, the whole tone of the room began to change right in front of me. All eyes were fixated on the screen and the smiles on their faces said it all. It’s true, “a picture says a thousand words” because before I knew it hands started going up all over the room! It seemed like everyone had a question and I was so happy to watch the energy of the room grow more and more exciting.
As the evening came to a close, I thought about all the different people that attended the program. Women and men, young and old, married couples and singles. It was a community potpourri… all curious about home staging and how it could help them and their unique situation. I have to admit, I gave myself a pat on the back. I knew I had succeeded in delivering my staging message. Everyone left with my clear positive message ringing inside them… Staging is a powerful marketing tool, staging is a worthwhile investment, and most importantly staging works!
To best convey my staging message, I put together a visual presentation which contained key points on what home staging is, why it’s important, and some of my before and after project photos. On the evening of the presentation I arrived at my “classroom” early. I wanted to get the laptop and projector up and running and also spend some time with the librarian who coordinated the program. Needless to say we had little time to visit because according to my host, people started showing up for my presentation unusually early. By the time my program started the room was full and ready to go. Many people brought notebooks with them and intently jotted down the key points I shared. As my before and after photos started to appear on the screen, the whole tone of the room began to change right in front of me. All eyes were fixated on the screen and the smiles on their faces said it all. It’s true, “a picture says a thousand words” because before I knew it hands started going up all over the room! It seemed like everyone had a question and I was so happy to watch the energy of the room grow more and more exciting.
As the evening came to a close, I thought about all the different people that attended the program. Women and men, young and old, married couples and singles. It was a community potpourri… all curious about home staging and how it could help them and their unique situation. I have to admit, I gave myself a pat on the back. I knew I had succeeded in delivering my staging message. Everyone left with my clear positive message ringing inside them… Staging is a powerful marketing tool, staging is a worthwhile investment, and most importantly staging works!
Posts
Way to go Leah !!!!! Yes in our business it is all about the visuals. The majority of our clients don't have that natural talent we have been given and the reason we became stagers in the first place. Looks like you are off to a great start for 2009....
ReplyDeleteGary Baugher
An Eye 4 Change Home Staging
Nashville, TN.